Product Description
INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE! A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book. Today’s rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting… More >>
Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy
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#1 by Garza on June 3, 2010 - 2:02 pm
This easy reference book of the lodging industry was a refreshing look at the oldest industry known to mankind. The author took a simple look at the industry, applying his years of knowledge, and created an avenue to re-market our product (Motels) with a fresh new look on the technology industry. For someone who has been in the industry for a few years, the author made me re-think and re-evaluate my tarket market, especially after September 11th. He made me realize that technology really is the way to proceed with tomorrow. For my small 34 room property I have purchased a new system and have connected with the local visitors bureau. This was just the start. With the new economy looking for local travel, learning to cater to this market was a huge advantage. The author taught me the basics. I needed any advantage to proceed in this ever-changing econony. I highly recommend this book to any owner wanting to increase occupancy and take his share of the market in his nieghborhood.
Rating: 5 / 5
#2 by Michael Bélanger on June 3, 2010 - 3:26 pm
I’m a 3rd-year student in Hotel management and for my Marketing course, I had to realize a marketing plan for a hotel. This book was very helpfull for me and my colleague.
Rating: 5 / 5
#3 by Hideo Matsumoto on June 3, 2010 - 5:51 pm
I have learned the basics of hotel business after 30 years experience in
hotel industry. A book to read over and over again when you need a new idea.
Rating: 4 / 5
#4 by Sandra Kokic on June 3, 2010 - 8:21 pm
The book itself, yes, covers all the segments in the battle for occupancy and quality of the service BUT – there is no great discoveries, and few of the examples given are -to put it mildly said- naive. Perhaps I would have been a student – I would have found it satisfying, but if you are in this business, even though there are hardly major ‘Eureka’s’ n this business- more examples and less beating around the bushes – would left me satisfied. This way, if you want to be reminded on the all -time values- take it, but if you wish to learn something new or take a look from a different angle – keep looking.
Rating: 2 / 5
#5 by Stevie on June 3, 2010 - 10:47 pm
I agree with another reviewer that this is a naive little book. I’d go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book.
Rating: 3 / 5