http://www.tjhc-hotel.com/hotel-and-motel-sales-marketing-and-promotion-strategies-to-impact-revenue-and-increase-occupancy.html Hotel Management Schools Lead to a New Career Path Mon, 09 Aug 2010 10:35:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.tjhc-hotel.com/hotel-and-motel-sales-marketing-and-promotion-strategies-to-impact-revenue-and-increase-occupancy.html/comment-page-1#comment-100 Stevie Thu, 03 Jun 2010 22:47:39 +0000 http://www.tjhc-hotel.com/hotel-and-motel-sales-marketing-and-promotion-strategies-to-impact-revenue-and-increase-occupancy.html#comment-100 I agree with another reviewer that this is a naive little book. I'd go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book. Rating: 3 / 5 I agree with another reviewer that this is a naive little book. I’d go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book.
Rating: 3 / 5

]]> http://www.tjhc-hotel.com/hotel-and-motel-sales-marketing-and-promotion-strategies-to-impact-revenue-and-increase-occupancy.html/comment-page-1#comment-99 Sandra Kokic Thu, 03 Jun 2010 20:21:44 +0000 http://www.tjhc-hotel.com/hotel-and-motel-sales-marketing-and-promotion-strategies-to-impact-revenue-and-increase-occupancy.html#comment-99 The book itself, yes, covers all the segments in the battle for occupancy and quality of the service BUT - there is no great discoveries, and few of the examples given are -to put it mildly said- naive. Perhaps I would have been a student - I would have found it satisfying, but if you are in this business, even though there are hardly major 'Eureka's' n this business- more examples and less beating around the bushes - would left me satisfied. This way, if you want to be reminded on the all -time values- take it, but if you wish to learn something new or take a look from a different angle - keep looking. Rating: 2 / 5 The book itself, yes, covers all the segments in the battle for occupancy and quality of the service BUT – there is no great discoveries, and few of the examples given are -to put it mildly said- naive. Perhaps I would have been a student – I would have found it satisfying, but if you are in this business, even though there are hardly major ‘Eureka’s’ n this business- more examples and less beating around the bushes – would left me satisfied. This way, if you want to be reminded on the all -time values- take it, but if you wish to learn something new or take a look from a different angle – keep looking.
Rating: 2 / 5

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