Hospitality
The Handbook of Contemporary Hospitality Management Research
Product Description
As hospitality continues to establish itself as a mainstream subject area in universities there is a need to create a research culture within this emergent field. This book provides the definitive handbook on hospitality management research. Included in the volume is a state-of-the-art review of philosophies, approaches and methods of research currently in use in the field. A key feature of the book is the coverage of application of these philosophical issues and al… More >>
The Handbook of Contemporary Hospitality Management Research
Tags: Contemporary, Handbook, Hospitality, Management, ResearchRelated posts
Marketing Hospitality
Product Description
This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization…. More >>
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Hospitality Strategic Management: Concepts and Cases
Product Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food… More >>
Hospitality Strategic Management: Concepts and Cases
Tags: Cases, Concepts, Hospitality, Management, StrategicRelated posts
Interview Question in Hotel ManagementHotel Management is a branch of management that the management of a company offers, accommodation, meals and other services for... »- Career and Benefits Hotel ManagementLook for the long term after a career in your future and help them acquire skills that could be useful in a variety of... »
Foundations of Lodging ManagementProduct Description Written in an easy-to-read, easy-to-understand, easy-to-remember style, Foundations of Lodging... »