Hospitality
The Handbook of Contemporary Hospitality Management Research
Product Description
As hospitality continues to establish itself as a mainstream subject area in universities there is a need to create a research culture within this emergent field. This book provides the definitive handbook on hospitality management research. Included in the volume is a state-of-the-art review of philosophies, approaches and methods of research currently in use in the field. A key feature of the book is the coverage of application of these philosophical issues and al… More >>
The Handbook of Contemporary Hospitality Management Research
Tags: Contemporary, Handbook, Hospitality, Management, ResearchRelated posts
Marketing Hospitality
Product Description
This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization…. More >>
