Management
Hospitality Strategic Management: Concepts and Cases
Product Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food… More >>
Hospitality Strategic Management: Concepts and Cases
Tags: Cases, Concepts, Hospitality, Management, StrategicRelated posts
Hospitality Marketing Management
Product Description
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfu… More >>
Hospitality Marketing Management
Tags: Hospitality, Management, Marketing